Colin Kaepernick has been announced as the face of Nike's 30th Anniversary "Just Do It" Campaign. The company's new marketing was unveiled today featuring inspirational quotes and black and white photos of athletes such as Odell Beckham JR., Serena Williams, and even Seahawk Shaquem Griffin.
The former NFL quarterback tweeted the image of the ad today with the caption "Believe in something, even if it means sacrificing everything. #JustDoIt." Kaepernick had formerly signed with Nike back in 2011, but he was not used by them for marketing until now, according to a tweet from @SportsCenter. This new campaign is definitely attracting attention and causing some discussion on Twitter. See photos from the campaign below.